Tag Archives: Service Marketing
Posted in Architecture | Communication | Innovative Solutions | Marcellus Shale | Marketing | Natural Gas | Networking
This understated marketing piece shows that appropriateness is more important than a huge budget. A recent award from the SMPS National Marketing Communications Awards is proof.
“Well we’re going to be catching a flight in a few days to Dallas Texas for the Annual INGAA (Interstate Natural Gas Association of America) Conference to network with some folks from the Energy Industry and see what LDG can do for them. We’re only staying for the day so we’re traveling light. We need to get our message, service capabilities, and business cards into these people’s hands in way that makes them hang on to it and introduces them to our brand…”
Hmm, this sounds like a pretty typical marketing/graphic design assignment, I thought to myself, until Marty Muggleton, VP of Client Development finished his thought…
“Most everything aside from business cards gets tossed in the trash at these things.”
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