Tag Archives: Public Relations

People, Media, Companies – Who you trust and how it happens January 26, 2012 By (Marketing and Client Development)
Posted in Alternative Energy | Architecture | Communication | Marketing | Social Media
People, Media, Companies - Who you trust and how it happens

This chart is the author’s personal opinion on who people choose to trust for news and truth, and who has the most ethical, moral, and/or legal responsibility to be accurate.

I’ve been working long enough that young people think I’m wise. Secretly, I think they mean old and just want to be nice about it. But these are gifted people, with a bright future and we have some interesting discussions. Broad but predictable range of topics – religion, environment, healthcare, politics, and the list goes on.

Over the holidays, I had a couple of interesting discussions on news, truth, and trust. These chats matched up with some free time that let me look at the relationship of news, truth, and trust a bit differently.

The primary role of media is news not truth. They mark the date of an event, and that establishes chronology. You hear on television and radio. “At 11:00 this morning…”. A book or published research attempts to offer truth, by reaching for cause and effect after the event happened. You read it. “We found measurable amounts of…”. Trust, I feel, is established by where you are and what you’re surrounded by.

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