Frequent Flyers & the Potential of Wayfinding September 17, 2010 By Brad Breneisen (Marketing)
Posted in Architecture | Building Systems | Communication | Economic Development | Site Design & Land Development | Urban Development

Wayfinding is all about orienting people within a space. It tells you where you are and helps you get where you’re going without droning on and or repeating itself – it’s like a good tour guide – it’s friendly and hopes to see you again soon. It can be as small as an address on your stationery or as large as the Golden Arches.

Wayfinding doesn’t get the appreciation it deserves, but it’s not our fault. Good wayfinding is often subtle in order to be effectively integrated into an existing or designed environment. The complementary nature of wayfinding frequently allows itself to be conveniently dismissed as we go along on our busy way. It doesn’t expect a tip.

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