Tag Archives: Media
Posted in Alternative Energy | Architecture | Communication | Marketing | Social Media
This chart is the author’s personal opinion on who people choose to trust for news and truth, and who has the most ethical, moral, and/or legal responsibility to be accurate.
I’ve been working long enough that young people think I’m wise. Secretly, I think they mean old and just want to be nice about it. But these are gifted people, with a bright future and we have some interesting discussions. Broad but predictable range of topics – religion, environment, healthcare, politics, and the list goes on.
Over the holidays, I had a couple of interesting discussions on news, truth, and trust. These chats matched up with some free time that let me look at the relationship of news, truth, and trust a bit differently.
The primary role of media is news not truth. They mark the date of an event, and that establishes chronology. You hear on television and radio. “At 11:00 this morning…”. A book or published research attempts to offer truth, by reaching for cause and effect after the event happened. You read it. “We found measurable amounts of…”. Trust, I feel, is established by where you are and what you’re surrounded by.Comments (3) | Permalink | Tags: Marcellus Shale, Media, PR, Public Relations, TARM, TerrAqua Resource Management
Posted in Codes & Regulations | Communities | Current Events | Economic Development | Energy Conservation | Marcellus Shale | Natural Gas | Water/Wastewater
Marcellus is a global topic. It is far stronger than any brand or presence we have in our region. When I first traveled on business for Larson Design Group, I would mention Little League Baseball in order to place Williamsport in the mind of the person or group I was talking with. Now I mention Marcellus and the geography becomes clear.
As our region tries to define the Marcellus experience, discussions are becoming more defined. The leaders, influencers, and citizens I spend time with are constantly searching for that single topic that makes their story, opinion, or set of facts superior. This is a necessary process, but it gets buried as the media races to publish more, quicker, and in some cases less accurately.Comments (3) | Permalink | Tags: DEP, Energy, EPA, Marcellus, Media, PA, Pennsylvania, Power, Press, Shale, Water
Posted in Blogging | Communication | Information Technology | Networking | Social Media | Sustainable Design
Image: © Dr. Granovetter & The American Journal of Sociology 1973, Volume 78, Issue 6
Have you ever wondered why social media has taken off the way it has? Why websites like Facebook and LinkedIn have gained tremendous popularity and now have tens of millions and even hundreds of millions of users? And if you’re engaged in social media, how could you make the most of it? Part of the answer can be found in a social network theory first proposed by Dr. Mark Granovetter in the 1970s. Understanding Granovetter’s work can be quite helpful in growing a network of contacts with some intentionality.
Dr. Granovetter researched economic sociology and developed a theory on the spread of information in social networks. That is the backbone of his paper “The Strength of Weak Ties” (1973), and helps shed light on why current social networks grow and spread so naturally.No comments yet | Permalink | Tags: Business, Development, Economic, Granovetter, Media, Network, Social, Sociology, The American Journal of Sociology