Category Archives: Marketing
Posted in Alternative Energy | Architecture | Communication | Marketing | Social Media by Marty Muggleton (VP Client Development & Marketing) on January 26, 2012
This chart is the author’s personal opinion on who people choose to trust for news and truth, and who has the most ethical, moral, and/or legal responsibility to be accurate.
I’ve been working long enough that young people think I’m wise. Secretly, I think they mean old and just want to be nice about it. But these are gifted people, with a bright future and we have some interesting discussions. Broad but predictable range of topics – religion, environment, healthcare, politics, and the list goes on.
Over the holidays, I had a couple of interesting discussions on news, truth, and trust. These chats matched up with some free time that let me look at the relationship of news, truth, and trust a bit differently.
The primary role of media is news not truth. They mark the date of an event, and that establishes chronology. You hear on television and radio. “At 11:00 this morning…”. A book or published research attempts to offer truth, by reaching for cause and effect after the event happened. You read it. “We found measurable amounts of…”. Trust, I feel, is established by where you are and what you’re surrounded by.
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Posted in Employees | Marcellus Shale | Marketing | Natural Gas by Brad Breneisen (Graphic Design) on September 28, 2011
During the CNG Focus Group Education Day held at LDG this spring Stephe Yborra, from NGVAmerica and the Clean Vehicle Education Foundation, an expert and advocate for Compressed Natural Gas and Natural Gas Vehicles kept repeating something during his presentation that has resonated in my mind during some recent events here at LDG: Stephe kept stressing that a “perfect storm” was brewing in PA for CNG considering the abundant natural gas supplies (e.g., the Marcellus Shale play), the high, rising, and unstable price of foreign oil, and the growing availability of factory-built vehicles from major truck, bus and shuttle OEMs.
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Posted in Architecture | Communication | Innovative Solutions | Marcellus Shale | Marketing | Natural Gas | Networking by Brad Breneisen (Graphic Design) on May 17, 2011
This understated marketing piece shows that appropriateness is more important than a huge budget. A recent award from the SMPS National Marketing Communications Awards is proof.
“Well we’re going to be catching a flight in a few days to Dallas Texas for the Annual INGAA (Interstate Natural Gas Association of America) Conference to network with some folks from the Energy Industry and see what LDG can do for them. We’re only staying for the day so we’re traveling light. We need to get our message, service capabilities, and business cards into these people’s hands in way that makes them hang on to it and introduces them to our brand…”
Hmm, this sounds like a pretty typical marketing/graphic design assignment, I thought to myself, until Marty Muggleton, VP of Client Development finished his thought…
“Most everything aside from business cards gets tossed in the trash at these things.”
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Posted in Architecture | Building Systems | Communication | Communities | Economic Development | Innovative Solutions | Marketing | Project Management by Brad Breneisen (Graphic Design) on March 17, 2011
As I sat in a nearby fast food restaurant underneath a suspended 750+ hp NASCAR enjoying a meal that was prepared with the speed of a pit crew it seemed somehow…unbelievably appropriate! As I searched for an explanation, I kept coming back to core values, brand relevancy, and successfully exposing common ground between a global brand and a local community.
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Posted in Marketing by Marty Muggleton (VP Client Development & Marketing) on December 20, 2010 Comments (1) | Permalink |
