Category Archives: Blogging
Posted in Blogging | Communication | Current Events | Initiatives | Social Media by Keith Kuzio (CEO) on October 8, 2010
Photo: Keith “keeps it real” by taking a few pies to the face for the United Way
When I was approached by our marketing team to become an LDG blogger, I agreed, but not without a momentary cringe of nervous trepidation. You see, I consider myself an old school engineer, not a modern age social networker. My introduction to computer technology occurred in the last millennium, nearly thirty years ago, long before the PC or wireless 4G networks. Back then, I fondly remember pounding out “brute force” FORTRAN programming on punch cards in the basement of Packard Lab at Lehigh University. The concept of social networking at E-school back in the 80s could easily have been defined as idle conversation among engineers while waiting for the data center technician to run key-punched batch files through the mainframe computer’s card reader.
So what topics could I, a CEO who’s yet to send his first text message, come up with that would be inviting and interesting to readers who are fully engaging technology in all aspects of their lives? After pondering this question for a few days, it struck me that I will be most successful with blog topics if I apply the same advice that I share with my kids on an almost daily basis.
What is that advice? Keep it real. Every time one of my kids heads out of the house or car to socialize with friends or peers, I tell them to “keep it real.” Over time and through parental discourse with them, the kids have learned the deeper meaning in this simple phrase, and that is – be comfortable in your own skin, be true to your values, and don’t let anyone pressure you into doing something you’re not comfortable doing – no matter what. When our kids’ friends come to the house to hang out, I also share the same message with them. Somehow this message has resonated with them. How do I know? I now frequently get the chance for a good chuckle when a young person sees me in public and shouts out, “Are you keeping it real, Papa Kuz?” even before I have a chance to ask them the same question.Comments (1) | Permalink |
Posted in Blogging | Communication | Information Technology | Networking | Social Media | Sustainable Design by Steve Muller (Manager of Client Development) on October 6, 2010
Image: © Dr. Granovetter & The American Journal of Sociology 1973, Volume 78, Issue 6
Have you ever wondered why social media has taken off the way it has? Why websites like Facebook and LinkedIn have gained tremendous popularity and now have tens of millions and even hundreds of millions of users? And if you’re engaged in social media, how could you make the most of it? Part of the answer can be found in a social network theory first proposed by Dr. Mark Granovetter in the 1970s. Understanding Granovetter’s work can be quite helpful in growing a network of contacts with some intentionality.
Dr. Granovetter researched economic sociology and developed a theory on the spread of information in social networks. That is the backbone of his paper “The Strength of Weak Ties” (1973), and helps shed light on why current social networks grow and spread so naturally.No comments yet | Permalink |
Posted in Blogging | Initiatives by Marty Muggleton (VP Client Development & Marketing) on August 26, 2010
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