Title: Vice President
Department: Brand Architecture
What is your role at Larson Design Group?: Oversee the overall design integrity and performance of all LDG brand architecture projects.
What is your background?: I hold a Bachelor of Architecture Degree from Drexel University in Philadelphia and have served at nearly every level of the profession, with experience in many different project types. I served as Director of LDG's Building Systems Group from 2005-2010.
What do you enjoy in your free time?: I'm a family guy. I often work long hours, so I cherish the time that I get to spend time with my wife, my boys and our dogs. Whether it's working or relaxing together, watching a movie or just "hanging out," this is the reason for all that I do.
Posted in Architecture | Building Systems | Client Service | Economic Development | Leadership | Sustainable Design | Urban Development by Robert J. Gehr, AIA, NCARB (Vice President - Brand Architecture) on January 3, 2012
What is Brand Architecture?
This is a question that I get asked on a consistent basis.
At LDG we only provide architectural design services for Retail and Brand clients.
“Brand” referring to an organization that utilizes a proven business model and architectural design strategy in the development and growth of that organization. Banks, restaurants, gas stations, hotels, convenience stores and others fall into this category.
This may seem a limiting position to take, however it is not an uncommon strategy and occurs quite often in other professional fields.
Let’s consider Doctors for example.
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Posted in Architecture by Robert J. Gehr, AIA, NCARB (Vice President - Brand Architecture) on August 10, 2011
I am an architect, working in the retail marketplace…so brick and mortar is my business.
I am also a consumer.
I look at online business as another tool in the toolbox of retail sales. If you choose to ignore it, your competition may get the best of you. To remain competitive, a business must adapt. Just doing more of the same thing that’s always been done is not the key to success.
Competition is good. It pushes us, it challenges us, and it takes us to new areas that we may not have realized were possible.
Just look at the simple evolution of music media. Where should we have stopped – 8-tracks, reel-to-reel, cassettes, CDs, mp3s? I can’t wait to see where we go next? Along this evolution trail there were businesses that failed to keep up, there were businesses that adapted, and there were new business that were created. Isn’t this the way it’s supposed to be?
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