This chart is the author’s personal opinion on who people choose to trust for news and truth, and who has the most ethical, moral, and/or legal responsibility to be accurate.

I’ve been working long enough that young people think I’m wise. Secretly, I think they mean old and just want to be nice about it. But these are gifted people, with a bright future and we have some interesting discussions. Broad but predictable range of topics – religion, environment, healthcare, politics, and the list goes on.

Over the holidays, I had a couple of interesting discussions on news, truth, and trust. These chats matched up with some free time that let me look at the relationship of news, truth, and trust a bit differently.

The primary role of media is news not truth. They mark the date of an event, and that establishes chronology. You hear on television and radio. “At 11:00 this morning…”. A book or published research attempts to offer truth, by reaching for cause and effect after the event happened. You read it. “We found measurable amounts of…”. Trust, I feel, is established by where you are and what you’re surrounded by.

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T. Boone Pickens during a roundtable discussion at Williamsport, PA’s Community Arts Center

I’ve met some notable folks. Former Presidents, pro ball players, cultural icons, radicals, and rich people to name a few categories. I found them to be similar to most of the successful folks I know well. Each of these folks admitted to a bit of extra luck in their life. They each could tell a version of “in the right spot at the right time” story.

There was a consistency to these people that I find interesting and admirable. In some form, each was a leader with a relentless commitment to a vision. The vision was built on a series of objectives and that is where most of the luck occurred. But none the less they agreed to take risk, not get scared, and not give up. That is what I admire.

I and about a thousand other people got a dose of leadership at the Community Arts Center on September 30th. Boone Pickens has his “plan”. But that night he spoke of his vision to make our country better, told us the objectives needed to make this change, and what role citizens play in this.

Citizens have to start thinking about energy. Get your family, friends, business, and vendors thinking about energy. How do you use it? Where does it come from? Who do you give your energy money to? How can you use less energy? If you don’t want to use less energy, what sources of energy will you embrace? Wind, solar, natural gas, coal, nuclear sources are the portfolio. What is your choice? Hard to choose if you don’t give it some thought.

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The early part of my career was spent in the field of economic development. For 20 years, I was focused on retaining and creating jobs, and building communities. This work annealed me and fortunately led me to being part of Larson Design Group. I retain a strong understanding of how important job creation is for the health of a region.

Since 2009, I have been involved in a discussion about long-term job creation from Marcellus development. We understand what is happening now. We have an idea as to what part of this activity will continue over the next decade or so. But our discussion has been focused on what will happen that is a result of but separate from Marcellus development. This is looking forward to see economic benefits that are permanent compared to exploration. I haven’t shared these thoughts publicly for fear of setting expectations that are unrealistic or unbelievable. I don’t want to be viewed as a “spin-master” either. That space is full.

On July 3rd, Andy Maykuth of the Philadelphia Inquirer did us a favor. In his article, he gives us a look at the permanence of Marcellus. You might want to read Andy’s work “Intriguing possibility for Pa.’s excess shale gas” Let’s look at three job-creating opportunities that match Andy’s view, and could assure long-term, permanent benefit from Marcellus development:

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Part of my job at Larson Design Group (LDG) involves TerrAqua Resource Management (TARM). This subsidiary of Larson Design Group is the first enterprise in PA that recycles water generated from Marcellus development under a permit from PADEP. You can learn more about TARM here: www.tarmsolutions.com.

TARM is a high compliance success story. Our company doesn’t discharge any water. Clients bring us flowback and produced waters, we run it through our treatment system, and the clients take the water back and reuse it in drilling operations again. TARM’s approach protects the environment in many ways. This best practice leads to a sustainable future for Marcellus. TARM has processed and recycled more than 38 million gallons of water in just over 11 months. Recently, TARM and LDG received a national award for engineering excellence.

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A couple of major media sources have tried their best to show the worst of the Marcellus. For what my view is worth, it’s been done on purpose. Most notable is the recent work by the New York Times (2/27/11) and an item carried by the Associated Press.

I’m an employee of Larson Design Group, and you would be correct to gauge my objectivity. But when it comes to the work by Ian Urbina of the New York Times, PA DEP Acting Secretary Krancer, and former PA DEP Secretary John Hanger offered up some major corrections. I know a bit about John and trust his rebuttal.

I have affection and respect for the media and I’ve worked with these folks for years, but I question the media’s action when they focus on historical practices, downplay increased compliance, use quotes that are out of context, and can’t get the facts correct or in the proper order. The diplomat in me would say the truth lies somewhere in middle. But in this situation, I think it’s closer to Krancer and Hanger than the New York Times. For a quick summary, see this letter to the Editor of the New York Times. Even Tim Gough’s graphic that accompanies this letter is misleading. Nice.

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