Title: Graphic Designer
Department: Marketing
What is your role at Larson Design Group?: I work from the marketing department providing graphic design solutions for the firm. I help to maintain LDG’s branding across all media and coordinate with any vendors to preserve the firm’s corporate identity. I assist the technology department with UI (User Interface) design and maintain our website, blog, and enewsletter. I work with project managers and departments to develop marketing materials and signage. I also function as project photographer & videographer.
What is your background?: As a freelance graphic designer, I have worked with companies of all sizes from around the world. Some of my domestic clients have included the Nature Conservancy and the Women’s HIV Collaborative of New York. Upon graduation from Drexel University I took up residence in Bulgaria and launched Analog Design. My wife and I returned to Muncy, Pennsylvania in 2009 and I took a full time position with Larson Design Group in February of 2010. I am also a part-time faculty member at Pennsylvania College of Technology where I teach Introduction to Computer Graphics.
What do you enjoy in your free time?: I find my free time filled with family, friends, the Orthodox Church, travel, antiques, books, design exhibits, photography, soccer, biking, movies, and yard work.
Frequent Flyers & the Potential of Wayfinding
Posted in Architecture | Building Systems | Communication | Economic Development | Site Design & Land Development | Urban Development by Brad Breneisen (Graphic Design) on September 17, 2010
Posted in Architecture | Building Systems | Communication | Economic Development | Site Design & Land Development | Urban Development by Brad Breneisen (Graphic Design) on September 17, 2010
Photo: © Nina Chantrasmi
Wayfinding is all about orienting people within a space. It tells you where you are and helps you get where you’re going without droning on and or repeating itself – it’s like a good tour guide – it’s friendly and hopes to see you again soon. It can be as small as an address on your stationery or as large as the Golden Arches.
Wayfinding doesn’t get the appreciation it deserves, but it’s not our fault. Good wayfinding is often subtle in order to be effectively integrated into an existing or designed environment. The complementary nature of wayfinding frequently allows itself to be conveniently dismissed as we go along on our busy way. It doesn’t expect a tip.
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