Posted in Architecture | Building Systems | Client Service | Economic Development | Leadership | Sustainable Design | Urban Development by Robert J. Gehr, AIA, NCARB (Vice President - Brand Architecture) on January 3, 2012
What is Brand Architecture?
This is a question that I get asked on a consistent basis.
At LDG we only provide architectural design services for Retail and Brand clients.
“Brand” referring to an organization that utilizes a proven business model and architectural design strategy in the development and growth of that organization. Banks, restaurants, gas stations, hotels, convenience stores and others fall into this category.
This may seem a limiting position to take, however it is not an uncommon strategy and occurs quite often in other professional fields.
Let’s consider Doctors for example.
Your family doctor is typically a General Practitioner and can treat the majority of your medical needs. If you need specialized care you seek a Specialist because of their advanced understanding and experience in that area. Seems pretty logical when you think about it this way, right?
We work with national retailers and developers in the design and construction of their projects. We are comfortable working on multiple projects, with demanding schedules and can provide design services all over the country. Our services range from quick building assessments in the pre-deal stage to construction administration services. We have unique processes tailored to the needs of our individual clients. Whether it involves constructability, handicap accessibility or sustainability initiatives.
These may sound like typical services provided by any design professional, but then think about the examples I gave. Did you select just “any” professionals for your team? Of course not…success is not an accident. It requires good planning, knowledge and experience to pull it off.
Our services evolve with the industry and our client’s needs.
So the next time you think about choosing a professional, whether it is your doctor, lawyer or others… think about your choice of architect as well.
Do you have a Brand Architecture “specialist” on your development team?Comments (2) | Permalink |
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