Monthly Archives: May 2011
Posted in Architecture | Communication | Innovative Solutions | Marcellus Shale | Marketing | Natural Gas | Networking by Brad Breneisen (Graphic Design) on May 17, 2011
This understated marketing piece shows that appropriateness is more important than a huge budget. A recent award from the SMPS National Marketing Communications Awards is proof.
“Well we’re going to be catching a flight in a few days to Dallas Texas for the Annual INGAA (Interstate Natural Gas Association of America) Conference to network with some folks from the Energy Industry and see what LDG can do for them. We’re only staying for the day so we’re traveling light. We need to get our message, service capabilities, and business cards into these people’s hands in way that makes them hang on to it and introduces them to our brand…”
Hmm, this sounds like a pretty typical marketing/graphic design assignment, I thought to myself, until Marty Muggleton, VP of Client Development finished his thought…
“Most everything aside from business cards gets tossed in the trash at these things.”
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Posted in Client Service | Communities | Innovative Solutions | Leadership | Marcellus Shale | Natural Gas by Keith Kuzio (CEO) on May 4, 2011
A memorable poster hung in my 11th grade English class room. It was a cartoon illustrating a group of panic stricken hippos piled high in a rowboat. Water was lapping at the top of the boat’s gunwales as additional hippos prepared to jump in from a nearby dock. The poster caption boldly declared, “More is not always better!” Our teacher, Mr. MacDonald, constantly stressed that in writing, fewer words were often more powerful and effective than abundant verbiage.
The same might be said regarding pursuit of abundant opportunities. More is not always better. Over the past several years, it seems like a day hasn’t passed without LDG staffers reporting on new and exciting opportunities for innovative engineering, architecture or surveying services, particularly relating to the Marcellus Shale resource that exists within our geographic market region. You might wonder, “What’s wrong with pursuing abundant opportunities associated with the Marcellus boom?”
The many opportunities themselves aren’t the issue, and LDG is pursuing its share of them. But, an indiscriminate “feeding frenzy” on over-abundant opportunity is a threat. History has given us many examples of how boom and bust cycles have negatively affected the long term sustainability and welfare of companies that develop “mono-vision” on opportunities that suddenly no longer exist. Take the recent housing boom and bust as a great global example.
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