Monthly Archives: March 2011
Posted in Alternative Energy | Communities | Current Events | Economic Development | Leadership | Marcellus Shale | Politics | Sustainable Design | Water/Wastewater by Marty Muggleton (VP Client Development & Marketing) on March 29, 2011
A couple of major media sources have tried their best to show the worst of the Marcellus. For what my view is worth, it’s been done on purpose. Most notable is the recent work by the New York Times (2/27/11) and an item carried by the Associated Press.
I’m an employee of Larson Design Group, and you would be correct to gauge my objectivity. But when it comes to the work by Ian Urbina of the New York Times, PA DEP Acting Secretary Krancer, and former PA DEP Secretary John Hanger offered up some major corrections. I know a bit about John and trust his rebuttal.
I have affection and respect for the media and I’ve worked with these folks for years, but I question the media’s action when they focus on historical practices, downplay increased compliance, use quotes that are out of context, and can’t get the facts correct or in the proper order. The diplomat in me would say the truth lies somewhere in middle. But in this situation, I think it’s closer to Krancer and Hanger than the New York Times. For a quick summary, see this letter to the Editor of the New York Times. Even Tim Gough’s graphic that accompanies this letter is misleading. Nice.
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Posted in Codes & Regulations | Communities | Current Events | Economic Development | Energy Conservation | Marcellus Shale | Natural Gas | Water/Wastewater by Marty Muggleton (VP Client Development & Marketing) on March 22, 2011
Marcellus is a global topic. It is far stronger than any brand or presence we have in our region. When I first traveled on business for Larson Design Group, I would mention Little League Baseball in order to place Williamsport in the mind of the person or group I was talking with. Now I mention Marcellus and the geography becomes clear.
As our region tries to define the Marcellus experience, discussions are becoming more defined. The leaders, influencers, and citizens I spend time with are constantly searching for that single topic that makes their story, opinion, or set of facts superior. This is a necessary process, but it gets buried as the media races to publish more, quicker, and in some cases less accurately.
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Posted in Architecture | Building Systems | Communication | Communities | Economic Development | Innovative Solutions | Marketing | Project Management by Brad Breneisen (Graphic Design) on March 17, 2011
As I sat in a nearby fast food restaurant underneath a suspended 750+ hp NASCAR enjoying a meal that was prepared with the speed of a pit crew it seemed somehow…unbelievably appropriate! As I searched for an explanation, I kept coming back to core values, brand relevancy, and successfully exposing common ground between a global brand and a local community.
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